The new 2009 Citroen DS Inside Concept launches Citroen's new "Créative Technologie" philosophy. The philosophy behind it is that consumers are demanding "wanting better", and not "wanting more". So the DS Inside Concept will focus on driving pleasure-oriented consumers after prestige, thrills and excitement.
The DS Line will shift into 3 models, DS3, DS4 and DS5. All-three cars are entering different car segments from small, medium and large. The DS3 will be based on the DS Line Concept they revealed in Geneva. However, Citroen promises each model will embody a 'Different Spirit' of Citroen's new 'Créative Technologie' philosophy.
Source : [Citroën]