First Pictures: 2010 Hyundai Equus Revealed to Journalist in Korea

We have already seen the official renderings of the upcoming luxury Hyundai Equus. Now, Hyundai showed off the production Equus to several dozen journalists, releasing a few photos to boot. The Equus will make its world debut at the 2009 Geneva Motor Show next month.
Second generation Equus is the most technologically advanced car ever to be produced in South Korea. Some of the features available on the 2010 Hyundai Equus are Pre-Safe seat belts, LED lights, Vehicle Stability Management System, Lane Departure Warning System and the new in house developed 8-speed automatic gearbox. With its big size - length is 5160 mm, width is 1900 mm, height is 1495 mm and the wheelbase is 3045 mm - this next generation Equus is actually quite comparable to the Mercedes S-Class, and Lexus LS. It also has some great engines to rival the competition from Germany and Japan.

At first, the Equus will be offered with a 290hp 3.8 Lambda V6 and a 388hp 4.6 Tau V8. Later on a 420+ horsepower 5.0L V8 engine will be offered, that rockets this Asian limo from 0-60 mph in the mid 5-second range.
No word on full prices yet, but the top of the range Equus, with a new 5.0-liter V8 will cost Won 130,000,000 or $96,000 on the South Korean market. That's quite too much for a Hyundai, who wants to buy a Hyundai for nearly $100,000? So we think this is aimed for people won't really care about the brand-name, and more concerned about design and tech-features.

Equus will likely enter both the U.S. and European markets under the name "Genesis Prestige". In South Korean dealerships Equus will go on sale on the 3rd of March. European debut is expected to take place at the same time in Geneva.

Source: [ ohmynews.com]