Thursday, September 18, 2008

New Revel : 2009 Honda City

The 1rst-gen Honda City , was a crap car with no suspension . But it had a 7 speed automatic with shift-it yourself paddles for good fuel economy . Here comes the new one , and it much refined . The new styling features some elements from the accord . So it looks beautiful . And then comes the interior , the old City was as basic as an old city . Nothing was available . But the new one , has more features than Tokyo . A new computer for the 7 speed gearbox to improve speed shifts . A clever traction control system with a sporty mode . And you get the same flat floor as the Civc . The all new 1.5L i-VTEC with 117 HP found in the Jazz is also in the new City . So , will you buy one ?

BANGKOK, Thailand, September 10, 2008– Honda Automobile (Thailand) Co., Ltd. (HATC), Honda's automobile production and sales subsidiary in Thailand, today began sales of the all-new CITY.
The design of the new CITY is based on the total pursuit of a compact, yet dynamic form with road presence. In addition, class-leading*1 interior space was achieved to create a cabin that surrounds the occupants with an open and secure feeling. The new CITY is equipped with a 1.5-liter i-VTEC engine, which is further advanced in every way, including greater output and fuel consumption. Furthermore, with Honda's unique commitment to provide both advanced safety and environmental performance, the new CITY achieves the highest levels in every area in the effort to become the new bench mark for subcompact sedans.
The first generation Honda CITY was introduced in 1996, quickly responding to the growing needs for automobiles in Asian markets associated with economic growth in the region. Today, CITY is produced in seven countries*2 and enjoyed by customers in 39 nations around the world. CITY also is becoming one of Honda's core models, along with Civic, Accord, CR-V and Jazz (Fit), with cumulative sales passing the 1 million unit mark in late May 2008.
Regarding production of the new CITY, HATC will support the startup of production in developing countries including ASEAN markets, India and China. Honda's automobile production capabilities in Thailand have grown continuously for more than 20 years, which is helping accelerate the advancement of automobile production in the region as a whole by providing technical support for other production operations in neighboring countries. Honda has been strongly promoting local autonomy by transferring more production and procurement functions from Japan to Thailand with the goal of strengthening Honda's production strategy and to increase local parts sourcing. In addition, increased coordination with local R&D and production engineering functions (production equipment and tooling) is supporting the advancement of Honda production operations in Thailand as the leader plant in the region. As a result, the local content of the new CITY has now reached 93% from 83% of current model.
The second HATC plant will begin operation in late October of this year, expanding the total annual production capacity to 240,000 units. HATC will also expand auto exports and technical support to other operations to enhance its role as the leader plant, and strengthen it's competitiveness in the world.
*1 1.5-liter subcompact sedan category
*2 Thailand, Philippines, Malaysia, India, Pakistan, China, Turkey.

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