According to Autoextremist's Peter DeLorenzo, he says he's hearing around that Chrysler is considering to break off the Ram from the Dodge, with the truck line becoming a dedicated brand. He believes that with new money from Fiat, Chrysler Gorup LLC plans to make a Ram brand, that includes all the Ram pick-up trucks and the Dakota. If this is true, the Ram brand will be Chrysler's fourth brand, which including Chrysler, Dodge, and Jeep.
We don't get how this could possibly be a good marketing idea. Considering Chrysler's financial crisis and struggling sales, why spend money marketing a new brand, while the Dodge Ram name is already a great hit? That's one of the things that just make us wonder! We'll have more if this turns out to be true.
Source : [Auto Extremist]