Infiniti say that “the event will led by an onscreen guide who will take guests on a pictorial journey to rediscover the power of nature and form - and how it can lead to a sense of freedom,”. Basically that means that Infiniti will have a big screen to show their new 2011 M sedan. However, Infiniti also claim that “To make this virtual launch a reality, Infiniti partnered with RTT USA and Klip Collective to create an exact computer-generated rendering of the M using only engineering data.”
The whole ‘virtual launch’ will be available live through a webcast on August 14th at 6:30 p.m. PDT at http://www.infinitiusa.com/about/future-vehicles.html.
Source : [Infiniti]