Friday, August 7, 2009

2011 Infiniti M sedan to be 'virtually revealed' at Pebble Beach Concours d’Elegance

Infiniti confirmed that it will hold the ‘virtual launch’ of the new 2011 Infiniti M sedan at the 59th annual Pebble Beach Concours d’Elegance on August 14. So what does Nissan's luxury division mean by ‘virtual launch’? Well follow down for the answer.

Infiniti say that “the event will led by an onscreen guide who will take guests on a pictorial journey to rediscover the power of nature and form - and how it can lead to a sense of freedom,”. Basically that means that Infiniti will have a big screen to show their new 2011 M sedan. However, Infiniti also claim that “To make this virtual launch a reality, Infiniti partnered with RTT USA and Klip Collective to create an exact computer-generated rendering of the M using only engineering data.”

The whole ‘virtual launch’ will be available live through a webcast on August 14th at 6:30 p.m. PDT at

Source : [Infiniti]

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