According to an independent study conducted by Aloft Group Inc., 63% of U.S. consumers now have a “positive perception” of FoMoCo. Compared to last year's researched, which FoMoCo got 41% of positive perception, Ford's image has gone up by 22%. Alfot found that 33% of those surveyed said they will be more “willing to consider buying a Ford since Ford chose to not take the bailout money.” 24 percent believe that Ford does not need federal aid.
However, with a boost with Ford's prestigious image, it should result into increased sales. Well, it shows. According to April's Wall Street Journal sales report, Ford outsold rival Toyota for the first time in at least a year. Ford ended up selling 133,979 light-vehicles in April. Sales were up from the March to April period by a total of 2,878 units.